Wellcome Trust Continuous partnership across multiple touchpoints

Transforming Health Campaigns

Wellcome Trust social media campaign visual

Wellcome Trust is a leading global charitable foundation supporting research into life, health and wellbeing. In partnership with their team and digital marketing experts Ethix Digital, Something Familiar helped drive applications and overcome barriers to their funding opportunities.

Sector:: Health & Wellbeing, Science, Non-profit
Services:: Campaign, Creative Strategy, Paid Social, Social Media, Content Design

Wellcome Trust social media assets A/B testing

Wellcome Trust animated social media asset

Wellcome mental health social media illustration

WELLCOME TRUST

Results are always evolving, but since partnering with the Wellcome team and Ethix Digital, we've continuously enhanced Wellcome's paid media creative performance across all campaigns by leveraging insights from data. For instance, prioritising descriptive ads increased engagement among those seeking funding, while static graphics outperformed animations in other areas, resulting in higher click-through rates for ads promoting available funds for mental health research.

Bryony Cozens Managing Director, Something Familiar

Wellcome Collection Genetic Automatica social media campaign

Wellcome science-focused illustrations of medical vial and microscope