Work

Strava 104% increase in brand recall

Your audience isn't sitting still. They're moving.

Runner checking the Strava app on her phone in the sun

Strava isn't just an app, it's the world's largest athletic community. 150 million athletes. 185 countries. One place to connect, compete, and push your limits. From Saturday park runners to Olympic gold medallists, this is where athletes live. And for brands, it's not about interrupting that experience it's about integrating into it. Something Familiar partnered with Strava to demonstrate how brands do just that. Not through ads, but through challenges.

Sector:
Health & Fitness, Technology, Social Media
Services:
Campaign Film, Creative Strategy, Motion Design, Paid Social, Script Writing

the results

104%

Increase in brand recall

The challenge format outperformed standard brand-awareness benchmarks among Strava's active audience.

Annotated script pages for the Strava campaign film
Two athletes training together in the sun
Working with Something Familiar has been a fantastic experience, they've truly felt like an extension of our internal team. Their creative work across several projects has been consistently great quality, and we've been really pleased with the results.

Jonny Ross Global Marketing Lead, Strava

Strava campaign film artwork
A Strava challenge surfacing community members
The Strava feed shown in situ on a phone