Serious about sustainability
Phineas are leaders in retail shoe hanging. Sounds niche, right? But shoes aside, one of the things these guys care about most is the environment. All their core products are made from recycled materials. So they asked us to help illustrate their sustainability message to reach new, ethically conscious retailers.
the results
The project
We worked closely with Phineas to help them evolve, putting their compassionate brand proposition front and centre of every communication.
We brought it to life across a website refresh, product design, environmental design and social media campaign. Expanding on their existing visual identity, we even created ‘smiley’, an icon to showcase Phineas’ warm, approachable brand personality.
The outcome
Now we’ve helped Phineas own their proposition, they’re standing out in the crowded retail market using a sustainability message that feels like an authentic part of their brand identity.
And as they continue to grow, we’re right behind them to support all their communications.
Something Familiar have been a constant support as we've aligned our business, to our values. They're incredibly adaptable, becoming part of our team, and offer a friendly & flexible approach to any task. We're proud of how our brand has evolved, and look forward to our future working together.
Dan Wright Managing Director, Phineas
