Work

Not Impossible Making work experience accessible

Opening doors for young people

Not Impossible brand identity — angular logomark on a warm beige background

Not Impossible is reimagining UK work experience so it works for the many, not the few. We collaborated with the team to establish the startup's brand identity — crafting a unique identity and generating chances for young people to connect with companies aligned with their values, while enabling employers to easily access a diverse pipeline of enthusiastic talent.

Sector:
Education, Social Impact, Technology
Services:
Brand Identity, Brand Strategy, Naming, Tone of Voice, Web Design
Not Impossible animated brand asset
Not Impossible brand identity system — icon illustrations, colour palette and layout examples
A huge thank you to Something Familiar for helping build Not Impossible. It's super exciting to see our brand get to this stage, ready to roll out to everyone. We're already getting really positive feedback on the brand, and I have really enjoyed working with Something Familiar.

Luke Ashman Founder, Not Impossible

Luke Ashman, Founder of Not Impossible
Not Impossible animated brand system showcase