Making Time Count
MND Scotland is the leading charity in Scotland providing care and support to people affected by Motor Neuron Disease (MND), as well as funding vital research into finding a cure. Last year, MND Scotland celebrated fighting back for 40 years — with a new proposition and a clear vision, the team were positive that a brand refresh would mark a renewal of their focus, drive and determination to improve lives and make lasting change.
the results
The project
Last year, MND Scotland celebrated fighting back for 40 years. However, even with continued sponsorship and support from well-known names like Hearts FC, they’d only seen a 6% increase in awareness by the general public over the past year.
So with a new proposition and a clear vision, the team at MND Scotland were positive that a brand refresh would mark a renewal of their focus, drive and determination to improve lives and make lasting change.
The outcome
Refreshing a 40 year-old brand (especially, one with such a synonymous symbol) was not a simple undertaking and together with the team, we navigated this change with care.
By using the hand symbol we have created a clear brand message demonstrating support and taking a stand against Motor Neuron Disease. A key differentiator of the charity.
We translated the identity into a brand-new website, with improved functionality for fundraisers and the people MND Scotland support. We also launched brand-new merchandise including a football shirt featured on FIFA 2023, with much more to come!
I'm glad we placed our confidence in Something Familiar to develop MND Scotland's new brand identity, alongside our new website. Most importantly, the team understands people – what motivates them, what touches them and what drives them to take action.
Craig Watson Communications Officer, MND Scotland
