Work

Animal Aid 20 million views

Taking on the dairy industry

Animal Aid campaign header — wide cinematic shot

Animal Aid is one of the UK's largest animal rights groups, focused on peacefully ending animal cruelty. A key part of their mission is to reveal the shocking truth about animal exploitation in everyday practices, such as buying milk.

Sector:
Not-for-profit
Services:
Campaign, Digital + Print Advertising, Microsite

the results

20M+

Views

The TV advert quickly reached more than 20 million views before moving on to cinema screens in early March.

A dairy cow in a barn — the harsh reality the campaign sets out to expose
Animal Aid campaign print and outdoor advertising
Animal Aid 'Terror on our Tables' billboard — dairy cow imagery
Since launching our BIGGEST campaign ever, we've received the most incredible feedback with countless people affected by our TV advert and nationwide billboards, and many pledging to go entirely vegan.

Iain Green Director, Animal Aid

Animal Aid closing campaign image
Animal Aid campaign print advertisement
Animal Aid 'Terror on our Tables' — closing campaign image