Work

Abodus Student Living 82% active user growth YoY

A space to thrive.

Smiling student surrounded by orange portrait cut-outs

What does it take to help students truly thrive? Not just to study harder or sleep better — but socially, academically, emotionally. That's the question student accommodation provider Abodus set out to answer. Together, we set out to transform the brand into something warmer and easier to use, made with intention and care.

Sector:
Student Accommodation
Services:
B2C Strategy, Brand Identity, Website

the results

82%

Active user growth

Year-on-year active user growth since February 2024, as the warmer, easier-to-use brand and site took hold.

The redesigned Abodus Student Living site on mobile
The relationship we built with Something Familiar was key to the success of this project. They brought strategic thinking, creativity and a genuine sense of partnership, always pushing for the best outcome and solving challenges before they became problems.

Sam Smith Head of UK & International Sales & Marketing, Abodus Student Living

An Abodus Student Living lifestyle moment
Abodus brand poster — 'Somewhere that lets you feel like you'
A student lifestyle moment with an Abodus content card